More NewsHeadhunter.net, NBCi Ink Distribution, Promotion Deal

Headhunter.net, NBCi Ink Distribution, Promotion Deal

NBC Internet, which includes Snap, XOOM.com, Friday announced a wide-ranging deal with jobs site Headhunter.net.

NBC Internet, which includes Snap, XOOM.com, Friday announced a wide-ranging deal with jobs site Headhunter.net.

Although specific financial terms of the deal weren’t disclosed, the companies said it was a multi-million dollar pact.

The agreement integrates Headhunter.net’s job searching capabilities into NBCi’s flagship Snap portal. These services will be highlighted on Snap television advertisements to air on the NBC Television network, as well as in radio spots.

“This deal represents the type of alliance unique to NBCi, packaging together brand-building and traffic-driving opportunities on the Internet, network television and radio,” says Edmond Sanctis, president and COO of NBCi.

In recent days, NBCi has signed a flurry of content and e-commerce deals, but none of the others have featured the traditional media advertising that Headhunter.net received.

The company, which went public Nov. 30, is expected to add even more TV capabilities to its arsenal. In September, NBCi announced it would closely align Value Vision the TV shopping channel with Snap, renaming it as SnapTV. The move likely means we’ll see more alliances like the one between Headhunter.net and NBCi, in which the usual portal placements are combined with TV exposure.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts