Although specific financial terms of the deal weren’t disclosed, the companies said it was a multi-million dollar pact.
The agreement integrates Headhunter.net’s job searching capabilities into NBCi’s flagship Snap portal. These services will be highlighted on Snap television advertisements to air on the NBC Television network, as well as in radio spots.
“This deal represents the type of alliance unique to NBCi, packaging together brand-building and traffic-driving opportunities on the Internet, network television and radio,” says Edmond Sanctis, president and COO of NBCi.
In recent days, NBCi has signed a flurry of content and e-commerce deals, but none of the others have featured the traditional media advertising that Headhunter.net received.
The company, which went public Nov. 30, is expected to add even more TV capabilities to its arsenal. In September, NBCi announced it would closely align Value Vision the TV shopping channel with Snap, renaming it as SnapTV. The move likely means we’ll see more alliances like the one between Headhunter.net and NBCi, in which the usual portal placements are combined with TV exposure.
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