Healthview Euro RSCG, a division of Euro RSCG Healthcare Worldwide, acquired Nethod LLC, a strategic online communications agency in New York. Financial terms were not disclosed.
The New York Times said Nethod has 10 employees and projected revenue of $3 million from clients such as American Cyanamid, the Perkin-Elmer Corp. and Rhone-Poulenc Rorer. Gregg Trueman, 42, president of Nethod, reportedly will continue to head the agency.
“Nethod will provide online program development and management of online communications services to all of Healthview’s divisions,” said Ron Pantello, chief executive of Healthview and Lally McFarland & Pantello Euro RSCG.
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