More NewsHearst Bolsters Marketing Team for HomeArts Network

Hearst Bolsters Marketing Team for HomeArts Network

Hearst New Media & Technology in New York City has recruited a top marketing professional as vice president, network marketing and created two new senior executive positions for its HomeArts Network , a resource for women on the Web.

Hearst New Media & Technology in New York City has recruited a top marketing professional as vice president, network marketing and created two new senior executive positions for its HomeArts Network, a resource for women on the Web.

The company said the new positions reflect an increased focus on brand development for the HomeArts Network, its original content and content from established Hearst magazine brands, as well as efforts to increase the services available to subscribers through electronic commerce partnerships and strategic alliances.

Marketing and advertising veteran Eliot Russman was named vice president of network marketing. He will also be responsible for enhancing the brand identity of current content channels such as “Eats,” “Bloom” and “Shelter,” creating a “strategic synergy” for the online versions of Hearst magazine brands from Redbook to Good Housekeeping to Cosmopolitan.

Eliot has held various senior-level marketing, advertising and business development positions at FreeRide.com, Citibank, N.A., Dancer Fitzgerald Sample, Backer & Spielvogel and Siegel & Gale Advertising.

Hearst New Media Director of Marketing Marty Chavkin was named to the newly created position of vice president of e- commerce and database marketing. He came to Hearst from Colgate Palmolive where he was senior brand manager.

Also promoted was Scott English from director of business development to the newly created position of vice president of network business development. He came to Hearst from Conde Nast publications where he worked in advertising.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts