Heavy, a Web site for the younger male audience, is launching a new video and news channel about “drift” racing and sponsored by Castrol Syntec. Drifting happens when lightweight cars slide around turns at high speeds and is growing as a sport, which is certainly why Heavy and Castrol have launched the Heavy Tuning Channel.
The Channel will feature content from radio personality FunkMaster Flex, and a chance to enter the Castrol Syntec ‘Unlock Your Power Sweepstakes’ for a $5,000 American Express Gift Card prize to help contestants upgrade their cars. Users will also be given their own MyHeavy drifting profile page featuring a drifting video locker, which will be automatically updated with the new racing content from Castrol.
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