More NewsHeavy Gets Drifting with Castrol

Heavy Gets Drifting with Castrol

Heavy, a Web site for the younger male audience, is launching a new video and news channel about "drift" racing and sponsored by Castrol Syntec

Drifting.jpgHeavy, a Web site for the younger male audience, is launching a new video and news channel about “drift” racing and sponsored by Castrol Syntec. Drifting happens when lightweight cars slide around turns at high speeds and is growing as a sport, which is certainly why Heavy and Castrol have launched the Heavy Tuning Channel.

The Channel will feature content from radio personality FunkMaster Flex, and a chance to enter the Castrol Syntec ‘Unlock Your Power Sweepstakes’ for a $5,000 American Express Gift Card prize to help contestants upgrade their cars. Users will also be given their own MyHeavy drifting profile page featuring a drifting video locker, which will be automatically updated with the new racing content from Castrol.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts