More NewsHelium.com Builds Direct Sales Force, Ad Safe Areas

Helium.com Builds Direct Sales Force, Ad Safe Areas

Post written by Fred Aun Helium.com, which cuts its writer-contributors in on a share of ad revenues, is on the verge of hiring a direct sales team

Post written by Fred Aun

Helium.com, which cuts its writer-contributors in on a share of ad revenues, is on the verge of hiring a direct sales team.

Helium aims to begin selling direct in the early part of 2008, and its goal is “to build tighter partnerships around brand advertising,” according to President and CEO Mark Ranalli. The site is visited by two million unique users monthly, up from 100,000 six months ago, but it’s still trafficking inventory largely through ad networks.

Ranalli says the site and its writers are “building little buckets of community” where people will gather to read and write about their passions. He adds the site’s story-ranking system creates havens of content where advertisers “can feel far more confident they are advertisng next to high-quality content and content packaged into the brand.”

Unlike many other sites that are based on user-generated content, Helium offers contributors a share of ad revenues based on the popularity of their articles. It just unveiled a new member benefit and referral program called “Invite a Writer,” where members can introduce friends to the site earn an extra 5 percent of article earnings for every article written by the people they invite. Helium also allows members to donate to non-profit organizations some or all of their earnings.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts