More NewsHelp Make Corporate Blogging a Less Mushy Prospect

Help Make Corporate Blogging a Less Mushy Prospect

Forrester's Charlene Li is working to develop a framework for measuring the ROI of corporate blogging, and she needs your help

Forrester’s Charlene Li is working to develop a framework for measuring the ROI of corporate blogging, and she needs your help. If you’re a medium- to large-sized business with a corporate blogging effort, you can get a free copy of an upcoming report on the topic and a mention in the document simply by sharing your (optionally-anonymized) experience.

You’ll be doing a good deed. It’s time to move past the “You can’t afford not to blog” exhortations.

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