Forrester’s Charlene Li is working to develop a framework for measuring the ROI of corporate blogging, and she needs your help. If you’re a medium- to large-sized business with a corporate blogging effort, you can get a free copy of an upcoming report on the topic and a mention in the document simply by sharing your (optionally-anonymized) experience.
You’ll be doing a good deed. It’s time to move past the “You can’t afford not to blog” exhortations.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more