Here's The Beef: Taco Bell Uses Lawsuit to Lift 'Likes'
Quick-serve brand will give away 10 million tacos to Facebook users who "like" it.
Quick-serve brand will give away 10 million tacos to Facebook users who "like" it.
Taco Bell has turned a class action lawsuit about the beef in its food into a Facebook marketing campaign. The restaurant chain is giving away 10 million free beef tacos to Facebook “likers” who download and print a coupon.
The company pitched the offer to its 5.4 million Facebook “likes” yesterday, and has since picked up around 100,000 additional “likes.” Taco Bell is employing a like-gating strategy that’s being increasingly leveraged by marketers. If 10 million coupons are downloaded, the brand will announce the offer has reached its limit capacity with a message on its Facebook wall. Consumers have until Feb. 15 to use the coupons.
The Irvine, CA-based firm is running Facebook.com ads to drive more “likes” and coupon downloads. The ad features an image of the brand’s hot sauce packet emblazoned with the Facebook-oriented language, “Thumbs up to you, Friend!” Below it appears the copy: “Thanks so much for your support! What’s not to ‘Like’ about a free taco?”
The development is part of a larger PR campaign that attempts to refute an Alabama class action lawsuit that claims Taco Bell’s seasoned beef is only 35 percent actual beef.
Taco Bell CEO Greg Creed commented on the Facebook campaign in a prepared statement: “Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive. We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It’s our way of saying thanks for their loyalty and support.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View article