Hershey Auctions, Powered by eBay

wrapper cash.jpgGet It with WrapperCash is the name of Hershey’s latest promotion/loyalty program. It’s an online-driven rewards program in which customers can bid for items and pay with “WrapperCash codes” from the packages of Hershey candy, cookies and snacks.

eBay will power the auctions on the Hershey Web site.

Participants can “bank” their coupons at Hersheys.com by entering the codes found on the promotions, online or via a mobile device. The online currency can then be used in auctions or at Hershey’s “Redeem Now” online store.

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