Higher Ad Sales for Yahoo! Japan

Yahoo Japan Corp., a joint venture between Yahoo Inc. of the U.S. and Japan’s Softbank Corp., said it expects pretax profit of 270 million yen ($2.23 million), up from 131.7 million yen the year before, on increased ad sales.

That’s 3.8 percent above the 260 million yen forecast by Toyo Keizai Inc. Sales will be 1.85 billion yen, up from 1.27 billion yen.

“An expansion of Internet advertising from car companies and retailers wanting to sell products through our site gave a big lift to our sales,” company Spokesman Takayuki Uchida told Bloomberg News.

The company hasn’t released a full-year earnings forecast before.

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