Hmmm…looks like Hillary Clinton’s campaign is flip-flopping on its blog ad buys. As reported here earlier this week, “In addition to attracting Democrats through left-leaning sites like MyDD, Clinton ads promoting a live Webcast [Wednesday] have been spotted on right-wing sites such as Power Line.”
But Wonkette had this little tidbit yesterday: “Last night, though, the ads on right-wing sites disappeared and dozens more lefty sites were added to the buy. Which has shut up precisely no one, but does lead to this amusing circumstance: Because Blogads buys have a one-week minimum, Hillary Clinton’s campaign is currently paying four conservative sites not to run her ads. If she can manage to pay all bloggers not to support her, she may have a chance at the nomination.”
Gotta love it.
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Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.