Hilton Journeys Branding Site in Holding Pattern

How much time would you spend waiting to immersing yourself in a brand? The new Hilton Journeys Flash-heavy site bears the tagline, “Travel should take you places.”

Unfortunatly, the pleasing to look at site doesnt’ take you anyplace quickly at all. Sections entitled Pamper, Empower and Entertain contain some nice features (create a dance move, send a photo to a friend), but are so slow to load, many are going to complete the voyage.

Nice shot at appealing to Hilton’s carefully identified target audience segments. What they need — and what the site doesn’t deliver — is a reason to stick around.

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