If there’s a line between branding in a holiday message, and a holiday e-card becoming an advertisement, I think it’s been crossed. This one from RedShift Systems goes a little far into self promotion with a riff on “Rudolph the Red Nose Reindeer” by making RedShift’s thermal imaging solution the hero of Santa’s journey. Holiday cards are great and we enjoy seeing the creative, but some put us a little out of the holiday spirit.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more