More News@Home, D4 Launch Ad Campaign, Test New Technology

@Home, D4 Launch Ad Campaign, Test New Technology

@Home on Wednesday kicked off a newnational campaign, designed by D4Creative Group, in an effort to capture new customers for itshigh-speed cable Internet access.

@Home on Wednesday kicked off a new national campaign, designed by D4 Creative Group, in an effort to capture new customers for its high-speed cable Internet access.

D4 used the opportunity to trot out its newest technology, which allows the agency to distribute creative — television and radio commercials, direct mail pieces, and outdoor and transit posters — to 12 participating cable system operators in 44 markets.

“D4 Creative provides @Home with an in-depth understanding of the cable business and the ability to translate technical features into compelling and effective consumer advertising,” said Kurt Shore, president of D4.

“While the primary objective of the promotion is the acquisition of new subscribers to the service, we designed the advertising materials to enhance the brand, as well as trigger action.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts