Cable ISP @Home Network has chosen to integrate NetGravity’s AdServer 3.0 solution with the company’s existing online advertising system to streamline ad targeting, serving and performance reporting for its advertisers.
@Home’s high-speed Internet service enables rich multimedia ads that include audio, video and a high level of consumer interactivity.
“@Home’s robust interactive advertising combined with the fine detail of our reporting capabilities required the most well-developed ad management solution available. NetGravity AdServer can convert our raw capabilities into a seamless system from ad serving and inventory management to advertiser reporting,” said Susan Bratton, director of interactive advertising for the @Home Network.
NetGravity will target and manage @Home Network’s various multimedia “b*box” ads, which are small television screens on Web pages that feature short movies, games and animated sequences to showcase products and allow users to spin objects 360 degrees to view them before ordering for home delivery.
@Home says its broadband server architecture, enabled by the cable television infrastructure, provides customers with Internet connections at 100 times the speed of traditional telephone modems. @Home’s high-speed capabilities allow advertisers to support rich multimedia ads which evoke a higher audience response than normal banner ads, the company said.
Larry Wear, vice president of customer service for San Mateo, CA-based NetGravity, said: “NetGravity professional services has developed a solution that includes the benefits of both NetGravity’s open, flexible AdServer system and @Home’s established and highly capable advertising system.”
Since its founding in 1995, @Home Network has reached affiliate agreements with eight cable companies passing approximately 50 million homes in North America.
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