Home Web Use by Country, December 2004

The active at-home Internet audience increased an overall 0.5 percent in December 2004 for the 10 countries tracked by Nielsen//NetRatings. This growth is consistent with the 0.5 percent average growth per month Nielsen measured for the same countries from August to November last year.

Continuing a trend that began in the latter half of 2004, Brazil shaved off an additional 578,868 active at-home Internet users in December, declining over 5 percent from the 11,444,102 active home users Nielsen measured in November. That rate of decline is three times faster than the 1.6 percent rate it averaged per month from August to November.

The leading gainer in active at-home users was Hong Kong, which increased 4.3 percent to 2,639,159 in December. The greatest growth in the number of active at-home users was in the U.S., which added 1,527,302 connections in December.


Active Home Internet Users by Country,
November to December 2004
Country November
2004
December
2004
One-Month
Change
Percentage
Change
Australia 8,918,141 9,029,394 111,253 1.2
Brazil 11,444,102 10,865,234 -578,868 -5.1
France 15,582,952 15,535,168 -47,784 -0.3
Germany 29,500,717 29,520,339 19,622 0.1
Hong Kong 2,529,657 2,639,159 109,502 4.3
Spain 8,353,284 8,215,010 -138,274 -1.7
Sweden 4,627,124 4,644,964 17,840 0.4
Switzerland 3,339,753 3,313,643 -26,110 -0.8
United
Kingdom
22,281,069 22,556,622 275,553 1.2
United
States
137,996,052 139,523,354 1,527,302 1.1
Total 244,572,851 245,842,887 1,270,036 0.5
Source: Nielsen//NetRatings

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