The active at-home Internet audience increased approximately 1.5 percent for 11 selected countries in the three months from August to November this year, according to data from Nielsen//NetRatings
Of the 11 nations for which Nielsen had fresh data in November, France led the growth, adding 1,360,355, or 9.56 percent. Four other nations, meanwhile, added close to 1 million users as well: the U.S. added 957,980; Japan grew by 936,606; and Spain by 886,904.
For the U.S. and Japan, that 3-month increase is roughly consistent with recent month-over-month growth figures this year. For France and Spain, however, those 3-month gains follow previous month-over-month decreases, fluctuations that may be attributable to recent changes in Nielsen’s methodology for international countries, according to the company. Nielsen did not elaborate on the nature of the changes.
|Active Home Internet Users by Country, 2004|
Of eleven nations tallied, 3 experienced decreases in their active at-home Internet population. Brazil lost approximately 575,000 users, or 4.78%, while Hong Kong and Sweden lost 133,731 and 67,273 active at-home Internet users in the 3-month period.
ClickZ Stats will publish year-over-year changes for 2004 versus 2003 for approximately 60 countries in late January.
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