Home Web Use by Country, November 2004
France, the U.S., Japan, and Spain add close to 1 million users.
The active at-home Internet audience increased approximately 1.5 percent for 11 selected countries in the three months from August to November this year, according to data from Nielsen//NetRatings
Of the 11 nations for which Nielsen had fresh data in November, France led the growth, adding 1,360,355, or 9.56 percent. Four other nations, meanwhile, added close to 1 million users as well: the U.S. added 957,980; Japan grew by 936,606; and Spain by 886,904.
For the U.S. and Japan, that 3-month increase is roughly consistent with recent month-over-month growth figures this year. For France and Spain, however, those 3-month gains follow previous month-over-month decreases, fluctuations that may be attributable to recent changes in Nielsen’s methodology for international countries, according to the company. Nielsen did not elaborate on the nature of the changes.
| Active Home Internet Users by Country, 2004 | ||||
|---|---|---|---|---|
| Country | August 2004 |
November 2004 |
3-month Change |
% Change |
| Australia | 8,817,815 | 8,918,141 | 100,326 | 1.14% |
| Brazil | 12,019,552 | 11,444,102 | -575,450 | -4.78% |
| France | 14,222,597 | 15,582,952 | 1,360,355 | 9.56% |
| Germany | 29,215,331 | 29,500,717 | 285,386 | 0.98% |
| Hong Kong | 2,673,388 | 2,539,657 | -133,731 | -0.50% |
| Japan | 35,646,372 | 36,582,978 | 936,606 | 2.63% |
| Spain | 7,466,380 | 8,353,284 | 886,904 | 11.88% |
| Sweden | 4,694,397 | 4,627,124 | -67,273 | -1.43% |
| Switzerland | 3,321,652 | 3,339,753 | 18,101 | 0.54% |
| United Kingdom |
21,783,154 | 22,281,069 | 497,915 | 2.29% |
| United States |
137,038,072 | 137,996,052 | 957,980 | 0.69% |
| TOTALS | 276,898,710 | 281,165,829 | 4,267,119 | 1.54% |
| Source: Nielsen//NetRatings | ||||
Of eleven nations tallied, 3 experienced decreases in their active at-home Internet population. Brazil lost approximately 575,000 users, or 4.78%, while Hong Kong and Sweden lost 133,731 and 67,273 active at-home Internet users in the 3-month period.
ClickZ Stats will publish year-over-year changes for 2004 versus 2003 for approximately 60 countries in late January.
