Home Web Use by Country, November 2004

The active at-home Internet audience increased approximately 1.5 percent for 11 selected countries in the three months from August to November this year, according to data from Nielsen//NetRatings

Of the 11 nations for which Nielsen had fresh data in November, France led the growth, adding 1,360,355, or 9.56 percent. Four other nations, meanwhile, added close to 1 million users as well: the U.S. added 957,980; Japan grew by 936,606; and Spain by 886,904.

For the U.S. and Japan, that 3-month increase is roughly consistent with recent month-over-month growth figures this year. For France and Spain, however, those 3-month gains follow previous month-over-month decreases, fluctuations that may be attributable to recent changes in Nielsen’s methodology for international countries, according to the company. Nielsen did not elaborate on the nature of the changes.


Active Home Internet Users by Country, 2004
Country August
2004
November
2004
3-month
Change
% Change
Australia 8,817,815 8,918,141 100,326 1.14%
Brazil 12,019,552 11,444,102 -575,450 -4.78%
France 14,222,597 15,582,952 1,360,355 9.56%
Germany 29,215,331 29,500,717 285,386 0.98%
Hong Kong 2,673,388 2,539,657 -133,731 -0.50%
Japan 35,646,372 36,582,978 936,606 2.63%
Spain 7,466,380 8,353,284 886,904 11.88%
Sweden 4,694,397 4,627,124 -67,273 -1.43%
Switzerland 3,321,652 3,339,753 18,101 0.54%
United
Kingdom
21,783,154 22,281,069 497,915 2.29%
United
States
137,038,072 137,996,052 957,980 0.69%
TOTALS 276,898,710 281,165,829 4,267,119 1.54%
Source: Nielsen//NetRatings

Of eleven nations tallied, 3 experienced decreases in their active at-home Internet population. Brazil lost approximately 575,000 users, or 4.78%, while Hong Kong and Sweden lost 133,731 and 67,273 active at-home Internet users in the 3-month period.

ClickZ Stats will publish year-over-year changes for 2004 versus 2003 for approximately 60 countries in late January.

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