The deal between Hearst and CKS includes all marketing communications and media buying for both online and offline programs. Billings were not disclosed.
“CKS’ expertise in strategic brand building, online media and advertising make them the perfect partner for HomeArts,” said Eliot Russman, vice president of marketing for Hearst New Media. “We expect many contributions from CKS as we continue to build a valuable business asset and develop targeted advertising programs to build brand awareness and promote user traffic to the site.”
The Hearst New Media account was handled by i-traffic since 1995. This mutual decision comes on the heels of i-traffic’s recent strategic decision to focus all of the agency’s efforts on e-commerce accounts, the companies said.
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