Fox and its agency envisioned broadcast ads using Honkworm’s quirky, flash-based animated stylings.
Spending was not disclosed.
“We saw the potential for Fox’s spots in the attitude that Honkworm has perfected,” said Ben Wiener, managing partner at WongDoody L.A. “Fox required a campaign that was arresting, engaging and memorable and that’s what Honkworm delivered. There’s nothing else like it on TV.”
“The creative collaboration with WongDoody and Fox is an opportunity for Honkworm to bridge the gap between traditional broadcast advertising and web content concept and production,” said Honkworm COO Dan Pepper.
Fox’s campaign features Honkworm’s photo surrealism animation technique paired with Rocket Pictures expertise to take the production value to a level suitable for television broadcast.
Honkworm International is an online entertainment studio that has licensed content to clients including Budweiser, Macromedia, MTV Networks, Nike, Excite, Lucent, Gibson Greetings, Playboy and RealNetworks.
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