This new feature enables companies posting banner advertisements to hotjobs.com to streamline their advertising, reaching only select pools of pre-qualified job seekers, the company said. For example, advertisements can be targeted to reach only job seekers using specific keywords, such as “UNIX” or “lawyer”.
“DART matches advertiser-selected target profiles with individual user profiles and delivers an appropriate targeted ad,” said Kevin O’Connor, CEO of DoubleClick. Financial arrangements were not disclosed.
“Coupled with its 18 million hit-per-month average, the introduction of DoubleClick’s DART marks hotjobs.com as the premier site for strategic Internet advertising . . .,” said Richard Johnson, president and CEO of Hot Jobs.
Hot Jobs delivers Web advertising and applicant tracking features to the job board market. Member companies include Andersen Worldwide, AT&T, Cambridge Technology Partners, Cisco Systems, Citibank, Disney, Ford Motor Company, Harvard University, Hewlett-Packard, Merck, Microsoft, Nations Bank and Oracle.
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