Hot Jobs Chooses DoubleClick's DART Service
Hot Jobs Inc. , a provider of onlinerecruiting systems and services, said it signed up to use DoubleClick's DART targeted ad servingtechnology for its recruiting Web site, hotjobs.com.
Hot Jobs Inc. , a provider of onlinerecruiting systems and services, said it signed up to use DoubleClick's DART targeted ad servingtechnology for its recruiting Web site, hotjobs.com.
Hot Jobs Inc., a provider of online recruiting systems and services, said it signed up to use DoubleClick’s DART targeted ad serving technology for its recruiting Web site, hotjobs.com.
This new feature enables companies posting banner advertisements to hotjobs.com to streamline their advertising, reaching only select pools of pre-qualified job seekers, the company said. For example, advertisements can be targeted to reach only job seekers using specific keywords, such as “UNIX” or “lawyer”.
“DART matches advertiser-selected target profiles with individual user profiles and delivers an appropriate targeted ad,” said Kevin O’Connor, CEO of DoubleClick. Financial arrangements were not disclosed.
“Coupled with its 18 million hit-per-month average, the introduction of DoubleClick’s DART marks hotjobs.com as the premier site for strategic Internet advertising . . .,” said Richard Johnson, president and CEO of Hot Jobs.
Hot Jobs delivers Web advertising and applicant tracking features to the job board market. Member companies include Andersen Worldwide, AT&T, Cambridge Technology Partners, Cisco Systems, Citibank, Disney, Ford Motor Company, Harvard University, Hewlett-Packard, Merck, Microsoft, Nations Bank and Oracle.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article