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Hot Scots

Scotland has finally figured out that its greatest attraction isn't haggis, or even whisky

cashmere.gifScotland has finally figured out that its greatest attraction isn’t haggis, or even whisky. It’s its sexy kilted male population. That’s why the Scottish National Tourist Board launched a Web site and contest called Date A Hot Scot. Ladies (and men, I guess) can toggle through pics, bios and even video clips of 20 young kilt-wearing bachelors.

Site copy reads: “In Scotland, you’ll find a surprising number of young, single men. In fact, almost half a million of them!”

By voting for their favorite featured hottie, site visitors have a chance to win a trip to Scotland for themselves and “a girlfriend.” The site even features a kilt-wearing Cupid and a plaid (aka tartan) background.

via AdRants

(Full disclosure: I am married to a hot Scot so may be slightly biased in my enthusiasm for kilts.)

UPDATE: I came across another element of this campaign (see animated .GIF) on the NYTimes.com site this morning. It’s a bit more gender neutral in its appeal.

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