More NewsHot Scots

Hot Scots

Scotland has finally figured out that its greatest attraction isn't haggis, or even whisky

cashmere.gifScotland has finally figured out that its greatest attraction isn’t haggis, or even whisky. It’s its sexy kilted male population. That’s why the Scottish National Tourist Board launched a Web site and contest called Date A Hot Scot. Ladies (and men, I guess) can toggle through pics, bios and even video clips of 20 young kilt-wearing bachelors.

Site copy reads: “In Scotland, you’ll find a surprising number of young, single men. In fact, almost half a million of them!”

By voting for their favorite featured hottie, site visitors have a chance to win a trip to Scotland for themselves and “a girlfriend.” The site even features a kilt-wearing Cupid and a plaid (aka tartan) background.

via AdRants

(Full disclosure: I am married to a hot Scot so may be slightly biased in my enthusiasm for kilts.)

UPDATE: I came across another element of this campaign (see animated .GIF) on the NYTimes.com site this morning. It’s a bit more gender neutral in its appeal.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts