Hot this week: Agency confessions, what ecommerce customers want and the truth about 'disliking'

Check out what the digital marketing industry's been up to over the past seven days...

What’s the world of digital marketing been up to this week? Well, we’ve got some fascinating revelations to share in our just-launched State of Creative Agency Land report (thanks to everyone who took part!). Elsewhere, we’ve got some key insights into the deepest desires of online shoppers, some intriguing predictions about the future of mobile ads – and what’s the real story behind that Facebook ‘dislike’ button? We’ll let Mark Zuckerberg explain….

 

state of agency land 2015 imageNEW REPORT: The State of Creative Agency Land 2015

This summer we asked our readers to give us the lay of Creative Agency Land in 2015. You were brutally honest — check out the results in our freshly published report.

 

ecommerce delivery stats

ANALYSIS: What do customers want from ecommerce delivery?

Delivery is a key factor in customers’ decisions to buy online, but many retailers are failing to meet expectations. Find out which brands are ecommerce‘s winners and losers.

 

Online

HOW TO: 5 kinds of online shoppers and how to engage them

A staggering 97% of online shoppers leave a website before making a purchase. Here are the five shoppers most likely to bail on a purchase — and how to stop them.

 

rsz_fb_dislikeSOCIAL MEDIA: What is Facebook’s ‘dislike’ button really all about?

During a live question-and-answer session streamed on Facebook, Mark Zuckerberg revealed that the social media giant is testing alternatives to the ‘like’ button – but it’s not what you might immediately think.

 

rsz_newsPREDICTIONS: Mobile advertising to overtake newspaper ads in 2016

Mobile internet advertising will overtake newspaper ads next year, accounting for 12.4% of global adspend to newspapers’ 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.

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Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

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Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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