What’s the world of digital marketing been up to this week? Well, we’ve got some fascinating revelations to share in our just-launched State of Creative Agency Land report (thanks to everyone who took part!). Elsewhere, we’ve got some key insights into the deepest desires of online shoppers, some intriguing predictions about the future of mobile ads – and what’s the real story behind that Facebook ‘dislike’ button? We’ll let Mark Zuckerberg explain….
NEW REPORT: The State of Creative Agency Land 2015
This summer we asked our readers to give us the lay of Creative Agency Land in 2015. You were brutally honest — check out the results in our freshly published report.
Delivery is a key factor in customers’ decisions to buy online, but many retailers are failing to meet expectations. Find out which brands are ecommerce’s winners and losers.
A staggering 97% of online shoppers leave a website before making a purchase. Here are the five shoppers most likely to bail on a purchase — and how to stop them.
SOCIAL MEDIA: What is Facebook’s ‘dislike’ button really all about?
During a live question-and-answer session streamed on Facebook, Mark Zuckerberg revealed that the social media giant is testing alternatives to the ‘like’ button – but it’s not what you might immediately think.
PREDICTIONS: Mobile advertising to overtake newspaper ads in 2016
Mobile internet advertising will overtake newspaper ads next year, accounting for 12.4% of global adspend to newspapers’ 11.9%, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Although marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why are they sometimes hesitant to invest more in the area?
It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual ... read more
Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of the culture.