Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. This week we bring you our latest leaders feature discussing brand loyalty, digital’s latest trend: ageism, the beginning of the Christmas ad war battle and more unmissable digital content.
With Sainsbury’s hitting the headlines for all the wrong reasons after making changes to its Nectar programme, loyalty is high on the agenda. Here are the key things you need to know to make sure you’re getting it right.
After observing the youth-centric, almost airbrushed packaging of the digital world, we at .rising wanted to ask our audience whether they thought the digital industry was ageist. The result was a resounding yes.
Christmas is here…whether you like it or not. Ahead of the pine needles and baubles, the turkey and tinsel, brands’ Christmas campaigns are beginning to trickle down through the ad space. But who will score the most viral shares?
After an immensely successful first show in 2013, the Digital Marketing Show is back for a second year, coming to Excel Campus, London on 19th and 20th November – and once again, .rising will be there!
The digital marketing world evolves at a dizzying pace. Check out this new report featuring insights from 1000+ senior marketers across the world to make sure you know where it’s at for 2015.
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more