Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. In a week where the UK was officially declared a smartphone nation, we discover how Fitness First made the most of the London tube strike, why a YouTuber is taking on Facebook, and marvel at the drone that became Fantastic Four’s Human Torch for a day.
Every week, we bring you a round-up of the hottest stories from the last seven days: essential reading for the digital marketing world. In a week where the UK was officially declared a smartphone nation, we discover how Fitness First made the most of the London tube strike, why a YouTuber is taking on Facebook, and marvel at the drone that became Fantastic Four’s Human Torch for a day.
STUDY: Smartphones now most popular way to get online in UKWe all probably suspected it, but now Ofcom has the numbers – smartphones have overtaken laptops and PC as the most popular way to get online.
SOCIAL MEDIA: YouTuber accuses Facebook of cheating to boost video viewsVideo blogger Hank Green said that the social network had inflated its view numbers to declare itself the most popular online video platform.
CAMPAIGN: Fitness First makes the most of the tube strikesThe gym chain offered on-foot commuters free showers if they used the hashtag #FFKeepMoving.
VIDEO: Pyrotechnic drone stars in Fantastic Four promo videoThis drone uses its powers for good as it flies above New York City as the Human Torch.
INFOGRAPHIC: The stories behind the most famous slogansBehind many of the biggest companies is a world-famous slogan. This infographic from M2 Technology tells the stories behind “Just Do It”, “Think Different”, and “Because I’m Worth It”.
