HotJobs.com, About.com Ink Expanded Content Sharing, Co-Branding Deal
The pact renews a year-old agreement for a co-branded site andbanner ads across the network.
Online job site HotJobs.com this week expanded its year-old content integration, co-branding, sponsorship and ad relationship with content network About.com.
Under terms of the new agreement, HotJobs.com will continue as About.com’s exclusive provider of job search and resume posting services in the content portal’s co-branded Jobs/Careers channel, at hotjobs.about.com.
Additionally, HotJobs.com banner ads and links to its listings and job-hunting tools will be incorporated throughout About.com’s network of more than 700 content sites.
The deal allows HotJobs to continue reaching About.com’s more than 16 million unique monthly users, based on figures from online metrics and measurement firm Media Metrix.
Additional information on the deal, including financial details, were not disclosed.
“Our renewed agreement with About.com is considerably more comprehensive and deeper in scope than last year’s deal, and more reflective of where we are in the marketplace now,” said HotJobs president and chief executive officer Richard Johnson.
“HotJobs.com’s growth has allowed us to develop considerable relationships with some of the brightest players on the Web and extend our existing relationships, as we did with About.com,” Johnson said.
Last June, HotJobs.com agreed to build and host targeted, co-branded job listings sites with About.com. The sites and HotJobs’ home pages were promoted via banner ads running across About.com, through a multi-year ad deal.
“We’re excited that HotJobs was so pleased with their performance on About.com over the last year that they decided to extend and deepen our relationship,” said About, Inc. chairman and CEO Scott Kurnit.
