Digital TransformationRetailHow Amazon Sold 1 Million Deals in 17 Hours

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed.

Amazon yesterday sold one million daily deals vouchers in 17 hours and didn’t need the help of its partner LivingSocial. Between 3 a.m. and 8:11 p.m. ET on Tuesday, the AmazonLocal initiative sold out of $10 Amazon gift cards priced at $5.

While it normally leans on LivingSocial’s sales staff to create local deals with merchants, AmazonLocal’s national gift cards deal didn’t warrant such legwork. The two teamed up for a highly successful Whole Foods campaign last September. This time, Amazon simply focused a few of its digital assets to get consumers pressing the “buy” button.

“The popularity of this AmazonLocal deal shows that customers want unique and relevant deals that provide them with an excellent buying experience,” an Amazon rep wrote to ClickZ via an email.

The Seattle-based e-commerce giant is off to an impressive start with daily deals, a marketplace it entered only nine months ago. It’s fair to assume the momentum has gotten the attention of industry leader Groupon.

In particular, Tuesday’s success suggests that Amazon has been able to build up a considerable email list for its young initiative. While the gift card offer was mentioned via AmazonLocal’s modestly followed Twitter account (2,700 followers), the deal was not pushed via Amazon’s Facebook page (3.2 million fans/likes) or chief Twitter account (235,000 followers).

That leaves plenty of credit to email marketing and Amazon’s general power in the consumer marketplace.

Related Articles

Are retailers missing the mark on m-commerce?

Ecommerce Are retailers missing the mark on m-commerce?

1y Rebecca Sentance
Five of the most exciting digital innovations in grocery retail

Data-Driven Marketing Five of the most exciting digital innovations in grocery retail

1y Dev Mehta
The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

Asia The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

2y Sophie Loras
Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

2y Guest Writer
What does Alibaba's latest purchase mean for brand marketers?

Asia What does Alibaba's latest purchase mean for brand marketers?

2y Sophie Loras
Four brands leading the way in multichannel marketing

Asia Four brands leading the way in multichannel marketing

2y Sophie Loras
How four brands used O2O for better retail sales in China

Asia How four brands used O2O for better retail sales in China

2y Elisa Harca
Cross-border ecommerce: tips for selling online into China

Asia Cross-border ecommerce: tips for selling online into China

2y Sophie Loras