From demanding clients to falling profit margins, creative agencies certainly don’t have it easy in 2015. We asked leading industry lights how they stay one step ahead of their biggest challenges.
In “The State of Creative Agency Land 2015”, based on a Deltek-sponsored survey, more than 250 marketing agency professionals share the strategies that have helped them stay successful through a time of enormous upheaval in their industry. As one of the respondents commented:
“The use of data will revolutionise the way we do things. Unfortunately, it will bring huge changes which will not always be welcome.”
From rethinking hiring strategies to renegotiating relationships with clients, it’s all change in the agency world. This report is a must-read for anyone looking to survive and thrive in these turbulent times.
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