How Microsoft Faked the Waterslide Viral

A few stories ClickZ’s editors are reading:

How Microsoft Faked the Waterslide Viral Many have cried foul on the above video, which shows a man in a neoprene suit riding down a hillside water slide, soaring through the air, and landing safely in a kiddie pool 100-plus feet away. Turns out it WAS faked, as part of a viral campaign created by Microsoft Germany. (NewTeeVee)

Notice Those Ads on Blogs? Regulators Do, Too A roundup about the new focus being paid to blog payola and related practices. (New York Times)

Media buyers: Twitter Is for Twits Ad buyers give the platform a thumbs-down in recent survey. Perhaps no surprise, since Twitter doesn’t sell ads. (Media Life)

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