Rajiv Parikh, CEO from search and social media marketing firm, Position2, talks about how Pepsi and ICICI bank engaged users via social channels such as YouTube in India.
He also explains why SMEs should invest in social marketing and advises how brands in India could use social to engage audiences in the video interview below.
Instagram has increased the number of photos and videos we can upload for each post. How can brands take advantage?
With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity between perception and reality in this space.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?