Rajiv Parikh, CEO from search and social media marketing firm, Position2, talks about how Pepsi and ICICI bank engaged users via social channels such as YouTube in India.
He also explains why SMEs should invest in social marketing and advises how brands in India could use social to engage audiences in the video interview below.
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?