This week I conclude the series about big data and what it means for marketers with a seven-minute video. I promised at the end of “E-Commerce Moneyball” that I would show you the tools that Amazon developed internally and leveraged to become the dominant e-commerce market leader. In the video I deconstruct Amazon.com’s category (landing page) and product pages to identify the features that online retailers can duplicate with some of the big data tools that have come to the market recently.
These are the tools that allow Amazon to be so agile in today’s online marketing environment. They are tools that are mostly data-driven automation and adaptive learning and optimization tools that will allow any retailer to claim their unfair advantage. By the end of this video you will see that some of these tools are must-have tools for your retail arsenal.
(Disclosure: I am an advisor to Bazaarvoice, Monetate, and Runa.)
When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help businesses better understand where discount codes produce the best ROI.
Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content.
Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind.
What’s behind a successful data-driven marketing strategy?