Headline NewsHow to make the most of customer data

How to make the most of customer data

Data is the marketing buzzword of the decade, but very little of it is actually utilized. So how can marketers make the most of the data their organization is collecting and keeping?

Data is the marketing buzzword of the decade, but very little of it is actually utilized. So how can marketers make the most of the data their organization is collecting and keeping?

According to the experts at Telerik Sitefinity, website personalization is the solution.

As they write in “The Ultimate Guide to Website Personalization”, a new whitepaper: “There are a wealth of methods to put your company’s data to work; by far, personalisation is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon and you’ll find living proof that data is a resource that helps build a digital empire.”

But, while personalisation is an incredibly powerful tool, good examples of it in action are few and far between.

In “The Ultimate Guide to Website Personalization” Telerik Sitefinity helps you get it right, arming you with the strategies to set the groundwork for an optimised, ever-improving plan to drive bottom-line impact using personalization.

Fill in the form below to download your free copy.

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