How to Succeed in Advertising

Joel Moss Levinson.jpgRecession got you down? Been laid off or downsized?

One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM in the process. Today’s NY Times profile describes, and links to, campaigns Levinson has created videos for brands as diverse as Best Western, Klondike, Little Penguin wine, Delta, and the American National CattleWomen, to name just a few.

His contest-winning is due in no small part to a social media marketing strategy, asking his Facebook and Twitter friends and followers to vote for his entries.

Hey, we all know CGM’s big. But who knew it can be a living? Maybe you don’t need that new agency gig after all.

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