How Will You First Hear the News?

Like a lot of other Americans, we’re waiting for indictments to be handed down in the Valerie Plame leak case. Who will be perp-walking by week’s end? Libby? Rove? Maybe even Cheney?

Vin Crosbie and I were just chatting about the case. I confessed I’d been hitting ‘refresh’ all day on Google News. Meanwhile, friends are forwarding rumors on blogs. Vin’s convinced he’ll get the news via e-mail as soon as it breaks. Or maybe I’ll see it on a feed?

What are the opportunities, and how do you leverage them, when everyone’s waiting with a high level of anticipation for one imminent event?