Lowe & Partners tapped Huge as its preferred digital partner for Unilever. The agencies will work together on Unilever brands worldwide, beginning with household cleaning brands Cif and Sunlight in Europe, the Middle East and Africa, Latin America, and Asia.
Huge CEO Aaron Shapiro said an overall increase in Unilever’s social media presence is in the works. Last year, Unilever CMO Keith Weed said the company aims to double its digital budget this year. In some countries, teh shift could mean interactive channels will command 25 to 30 percent of spending.
R/GA New York hired Thomas Bossert (pictured) as group director/executive creatiev director. He is charged with establishing creative vision for R/GA’s brand development group, working with Jennifer Meyers, from Interbrand. He joins from 4 Corners Design, which he founded in 2004.
Havas Digital named Andrew Altersohn president, Havas Digital North America. Altersohn, former executive leadership team member of Publicis Modem USA, will seek to drive strategic growth and developing unique and diverse digital product offerings for clients.
CNBC added three regional sales directors in its digital and mobile ad unit. Rik Gates, formerly senior regional manager of Forbes.com, was appointed Eastern sales director. Brian Hickey, former Chicago account manager for CNNMoney.com, became Midwest sales director. And Bob Maund, from INXPO, was named West Coast sales director. The appointments follow considerable digital growth at CNBC Digital. In February, CNBC.com had a record of 6.8 million visitors, according to comScore, while CNBC’s Real-Time iPhone App reached a record of 47 million page views.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.