According to NetSurvey, 730,000 Hungarians are using the Internet, and 80 percent of them access the Web from school or work.
About 160,000 Hungarians go online on a daily basis; 120,000, several times per week; and 90,000, once a week. Hungarians mainly use the Web for simply browsing and email services. Men account for 53 percent of the Hungarian Internet audience. Only 10 percent of regular Hungarian Internet users have online shopping experience, with most popular goods being books, CDs and software, according to NetSurvey.
eMarketer’s 2000 eEurope report reports that the number of Internet users in Hungary has grown from less than 300,000 in 1998 to 715,000 in October 2000. By the end of 2001, the number of regular Internet users is expected to reach 969,000, while the number of active Internet users over 18 will reach 1.3 million by 2003 (eMarketer believes that academic users account for more than half of the Internet user market in Hungary). The average age of a Hungarian Internet user is under 30, generally 20 to 25 years old. E-commerce in 2000 was $441 million, an amount that is expected to rise to $1.28 billion in 2002, when consumers will be spending $5.6 million online and businesses will spend $1.27 billion.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
An effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ... read more
We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet users and m-commerce; to find out where the world’s biggest m-commerce opportunity lies.
New stats suggest that retailers are improving their customer retention rates, so is this the result of a focus on the customer ... read more