Hunt Marketing Group, a Seattle-based direct marketing firm, has launched The Direct Line, a free online newsletter for marketers that gives information and advice about advertising and direct marketing on the Web.
The newsletter will be published every 6 to 8 weeks.
Each issue carries a feature on a new tactic in interactive media, a short interview with a Web professional, quick and interesting facts about the Web and a “Technology Spotlight” where the reader can demo new online technology.
The first issue featured an article on “Secrets to successful e-commerce marketing,” which offers tips about building a profitable business by selling products and services on the Internet. The second issue discussed email marketing.
To subscribe to The Direct Line, click here. and select “Subscribe.” HMG will send subscribers an email reminder when the next edition is available on its Web site. Subscribers also will have access privileges to past issues and articles in a special archives section.
“The Direct Line is an educational tool designed to give marketing professionals `actionable’ information about what works–and what doesn’t–in direct response Web advertising,” said Bruno Gralpois, HMG’s director of database and new media strategies and The Direct Line editor. “The content is geared to marketers who want to create communications that generate responses and drive sales.”
An email marketing campaign promoting The Direct Line generated a response rate that exceeded 18 percent in less than two weeks, the company said.
Hunt Marketing Group offers strategic planning, database marketing services, creative development and production management of direct marketing campaigns. It also offers integrated electronic marketing solutions using the Internet and other emerging technologies.
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