In his latest incarnation as a benefactor to the new Forumula One U.S. car racing team, YouTube co-founder Chad Hurley plans to do more than just invest cash. In an interview with AutoSport.com, Hurley describes his interest in helping the sport and the U.S. F1 team use social tools and video to connect with racing fans.
“I see tremendous potential for all sports to integrate more media, more social connections, connect with the fans and build a fan base,” he said. “And that’s exactly what I hope to bring to US F1, bringing my experience and perhaps my opinions of how we could go about that.”
On the subject of video, he had this to say:
Obviously video is something I am deeply involved with today, and that is going to be a big part of what we do at US F1. Hopefully we can create compelling content that individuals around the world have an opportunity to view and share, and really feel like they are part of the team.
And what of sponsorships? A ClickZ colleague just wondered if Hurley’s involvement might draw the interest of Internet and tech brands. That’s doubtful, though I do like the idea of a Bing sponsorship though. What would Chad tell Eric Schmidt?
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