Global Hyatt Corp has partnered with Microsoft and Verizon to launch a mobile ad campaign, which it hopes will drive registrations to the hotel chain’s Gold Passport frequent guest reward program, in addition to driving traffic to its newly launched mobile site.
Search and display ads will point users to Hyatt’s mobile destination, which now allows users to find and book hotel rooms, check-in and -out remotely, and receive tailored promotions on their handset.
Microsoft penned a deal with Verizon in January through which it now sells display and search inventory across all of the carrier’s mobile properties. The software giant says mobile is now a “critical component” in its ad offerings, and that it has made “significant investments” in the area.
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