More NewsHyatt Launches Verizon Mobile Campaign through Microsoft

Hyatt Launches Verizon Mobile Campaign through Microsoft

Global Hyatt Corp has partnered with Microsoft and Verizon to launch a mobile ad campaign, which it hopes will drive registrations to the hotel chain's Gold Passport frequent guest reward program, in addition to driving traffic to its newly launched mobile site. Search and display ads will point users to Hyatt's mobile destination, which now allows users to find and book hotel rooms, check-in and -out remotely, and receive tailored promotions on their handset. Microsoft penned a deal with Verizon in January through which it now sells display and search inventory across all of the carrier's mobile properties

Global Hyatt Corp has partnered with Microsoft and Verizon to launch a mobile ad campaign, which it hopes will drive registrations to the hotel chain’s Gold Passport frequent guest reward program, in addition to driving traffic to its newly launched mobile site.

Search and display ads will point users to Hyatt’s mobile destination, which now allows users to find and book hotel rooms, check-in and -out remotely, and receive tailored promotions on their handset.

Microsoft penned a deal with Verizon in January through which it now sells display and search inventory across all of the carrier’s mobile properties. The software giant says mobile is now a “critical component” in its ad offerings, and that it has made “significant investments” in the area.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts