Global banner exchange network HyperBanner relocated its corporate headquarters from Haifa, Israel to Cupertino, CA.
With the relocation of HyperBanner’s headquarters, the Haifa office will focus solely on technology, research and development. The company’s business affairs, marketing and sales will be run out of the Silicon Valley headquarters.
HyperBanner said it maintains a local presence in 31 different countries, with 46 regional and areas-of-interest administrators offering support to local businesses.
HyperBanner’s site and products are translated into 10 different languages. Through HyperBanner, small and medium-sized businesses can promote their sites to targeted audiences according to demographic data.
To increase visibility in the United States, the company has brought in two Internet industry veterans, Dennis Warren, vice president, and Kelly Colbert, director of marketing. Amir Faintuch, CEO and Erez Chocva, founder and president, are also relocating to the United States.
Warren joins HyperBanner from AtWeb Inc., a business division of Netscape, where he served as Director of Sales. Colbert was director of marketing at AdForce, where she led the company’s marketing activities, including advertising and public relations.
Coinciding with the headquarters relocation, HyperBanner said it is executing a comprehensive marketing plan, including the relaunch of the Web site, an extensive brand marketing campaign and more hiring. Spending on the campaign was not disclosed.
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