i-frontier has developed an interactive HTML banner that asks the question “How much do you pay to bring a visitor to your site?”
When users submit their choice from the pop-up menu, they are taken to a page that shows them the results of the poll, generated in real time from the banners, which are running on several sites. The average guess, when we checked, was $11.52.
Check it out here, a link that leads to Thunder Lizard Productions’ Web Advertising 98 conference site for the February event.
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