The Interactive Advertising Bureau (IAB) just announced the creation of the IAB Mobile Committee at their IAB Leadership Forum in New York this morning.
The committee is mandated to build a “more effective and efficient advertising platform through the development and endorsement of measurement guidelines, creative guidelines and best practices.” In addition, it will serve as an industry cheerleader for mobile marketing.
Sounds exactly like the Mobile Marketing Association, doesn’t it?
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more