IAB Announces Mobile Committee

iablogo.jpegThe Interactive Advertising Bureau (IAB) just announced the creation of the IAB Mobile Committee at their IAB Leadership Forum in New York this morning.

The committee is mandated to build a “more effective and efficient advertising platform through the development and endorsement of measurement guidelines, creative guidelines and best practices.” In addition, it will serve as an industry cheerleader for mobile marketing.

Sounds exactly like the Mobile Marketing Association, doesn’t it?

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