More NewsIAB Broadband Summit Notes

IAB Broadband Summit Notes

Only had time to dip into a couple of morning sessions at the IAB's Broadband Summit in New York today

Only had time to dip into a couple of morning sessions at the IAB’s Broadband Summit in New York today. Some of the more interesting comments were on a panel covering creating content for broadband, moderated by Jack Myers.

AOl’s EVP, Programming and Products Jim Bankoffwent beyond user-generated content, saying what AOL is looking at is user-generated context.

MTV’s Chief Digital Officer Jason Hirschhorn talked user-generated distribution. “If a user ports an iFilm move to their MySpace page, how do you get your content tagged, indexed and branded in this environment?”

Food for thought indeed. And ideas we’ll be examining at ClickZ’s Video Advertising Forum on June 15th. Hope to see a bunch of you there.

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