The Internet Advertising Bureau (IAB) said its Professional Development Series, an educational workshop for professionals entering the Internet advertising industry and managers seeking current information, will take place in Boston Oct. 21.
The one-day workshop offers an overview of the technology, measurement and structure of the online advertising industry along with practical insights into the sale of advertising on the Internet.
Registration is $250. IAB member companies may register three to four attendees at a discounted rate of $225, and five or more at $200 per attendee.
The series is being underwritten by Solbright, ABC Interactive, AudioBase and @Plan.
An overview of the program — including a slide show from the most recent workshop in San Francisco — can be found at .
Registration can be done online at the Internet Advertising Bureau’s site, or by calling the Upstream Group at (802) 425-6103.