IAB: First-Quarter Internet Ad Spending Hits $351 Million
The Internet Advertising Bureau (IAB) said that its "Advertising Revenue Reporting Program" shows that total first-quarter spending on Internet ads reached $351.3 million.
The Internet Advertising Bureau (IAB) said that its "Advertising Revenue Reporting Program" shows that total first-quarter spending on Internet ads reached $351.3 million.
The Internet Advertising Bureau (IAB) said that its “Advertising Revenue Reporting Program” shows that total first-quarter spending on Internet ads reached $351.3 million.
That’s an increase of 271% over the first quarter of 1997 and the eighth consecutive quarter of positive revenue growth.
The report was presented by Coopers & Lybrand at the IAB’s annual membership meeting in San Francisco.
“Internet advertising continues its billion dollar run-rate for the second quarter in a row, and continues to trend towards a traditional media model, with computer and consumer-related advertising leading the way,” the IAB said.
“We saw the first significant signs that Internet advertising was trending towards the traditional media model with last year’s fourth quarter results,” said Rich LeFurgy, IAB Chairman. “The results for the first quarter of this year underscore the fact that the Internet is now considered an integral component of the overall media mix, and subject to the same variables as all other forms of advertising.”
Category spending was as follows: Computing (27%), consumer-related (25%), telecom (14%), financial services (13%) and new media (10%).
The survey also found that banner advertisements continue to dominate spending in the category (55%) with sponsorships (40%), interstitials (4%) and others (1%) rounding out the category. The survey includes data from more than 200 online publishers.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article