IAB Loses Preliminary Injunction in OMMA Case
Judge feels trademark misunderstanding could be 'quickly cleared up.'
Judge feels trademark misunderstanding could be 'quickly cleared up.'
A federal judge has denied the Interactive Advertising Bureau’s (IAB) plea to halt MediaPost Communications’ use of the disputed OMMA trademark while the case goes forward.
“Preliminary injunctive relief seems particularly inappropriate where, as here, any temporary confusion can quickly be cleared up by redirecting the relatively small number of inquiries that have come to the IAB,” wrote U.S. District Judge Richard Owen in his order, handed down in New York yesterday.
Owen said were he to bar both parties from using the name OMMA, “the balance of hardships would tilt in favor of defendants.”
At issue is ownership of the OMMA name, which was first used by the IAB and MediaPost for a 2004 trade show they jointly operated. Since then, MediaPost began to use the name independently and has applied for trademark protection. The IAB claims joint ownership of the mark.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article