More NewsIAB Loses Preliminary Injunction in OMMA Case

IAB Loses Preliminary Injunction in OMMA Case

Judge feels trademark misunderstanding could be 'quickly cleared up.'

A federal judge has denied the Interactive Advertising Bureau’s (IAB) plea to halt MediaPost Communications’ use of the disputed OMMA trademark while the case goes forward.

“Preliminary injunctive relief seems particularly inappropriate where, as here, any temporary confusion can quickly be cleared up by redirecting the relatively small number of inquiries that have come to the IAB,” wrote U.S. District Judge Richard Owen in his order, handed down in New York yesterday.

Owen said were he to bar both parties from using the name OMMA, “the balance of hardships would tilt in favor of defendants.”

At issue is ownership of the OMMA name, which was first used by the IAB and MediaPost for a 2004 trade show they jointly operated. Since then, MediaPost began to use the name independently and has applied for trademark protection. The IAB claims joint ownership of the mark.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts