MediaPost Communications will move forward with its plans for an OMMA-branded magazine and conference, after settling the trademark lawsuit the Interactive Advertising Bureau (IAB) had filed against it.
Under the terms of the agreement, MediaPost can continue to use the mark for the conference and magazine, but not for a 2005 awards show. The publishing company had not planned an OMMA-branded awards event this year.
MediaPost and the IAB originally jointly used the OMMA name for an awards show the two put on together in 2004. The dispute arose after the IAB chose not to continue the relationship for 2005, but MediaPost continued with its plans to use the name.
The IAB filed suit over the issue in mid-February. Last month, the trade association failed in its effort to win a preliminary injunction in the case.
“We’re happy that both parties are settling the situation,” said MediaPost VP of sales and marketing Nick Friese. “We’re ready to move on.”
Representatives from the IAB weren’t available for comment by press time.
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