More NewsIAB Names Lot21 “Agency of the Year 1999”

IAB Names Lot21 "Agency of the Year 1999"

The Internet Advertising Bureau (IAB) said thatLot21 has been named "Agency of the Year."The award recognizes creativity in the use of online advertising.

The Internet Advertising Bureau (IAB) said that Lot21 has been named “Agency of the Year.” The award recognizes creativity in the use of online advertising.

The prestigious award was presented at the IAB membership luncheon at the @d:tech New York digital marketing conference.

Earlier this year, at its West Coast membership meeting, the IAB recognized First USA as its “Marketer Of The Year.”

“This award recognizes not only the excellence of the work of Lot21, but also the maturation of the whole interactive agency category’s approach to online advertising,” said IAB chairman Rich LeFurgy.

Criteria for the “Agency of the Year” award included global capabilities, client roster and client acquisition, approach to online media and the integration to overall marketing strategy, utilization of rich media, research initiatives and involvement in and support of the industry as a whole.

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