The prestigious award was presented at the IAB membership luncheon at the @d:tech New York digital marketing conference.
Earlier this year, at its West Coast membership meeting, the IAB recognized First USA as its “Marketer Of The Year.”
“This award recognizes not only the excellence of the work of Lot21, but also the maturation of the whole interactive agency category’s approach to online advertising,” said IAB chairman Rich LeFurgy.
Criteria for the “Agency of the Year” award included global capabilities, client roster and client acquisition, approach to online media and the integration to overall marketing strategy, utilization of rich media, research initiatives and involvement in and support of the industry as a whole.
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