More NewsIAB: Not Aiming for Marketer Members

IAB: Not Aiming for Marketer Members

When the IAB announced its appointment of Randall Rothenberg to its CEO post (set to replace Greg Stuart in January), a colleague and I wondered aloud about whether this could mean the always-publisher-centric org was planning on branching out to include marketers in its membership fold

iab_logo_header.gif
When the IAB announced its appointment of Randall Rothenberg to its CEO post (set to replace Greg Stuart in January), a colleague and I wondered aloud about whether this could mean the always-publisher-centric org was planning on branching out to include marketers in its membership fold. Rothenberg was hired, in part, for his experience as a CMO and connections in that world.

I had the chance to chat briefly just now with IAB GM Sheryl Draizen who (as I’d expected), said the IAB would definitely not be going after corporate marketers and advertisers to extend its membership base. The AMA is the place for marketers, she added.

“It’s become increasingly more important for CMOs to understand what’s going on with interactive,” Draizen told me, and that means, she continued, the IAB needs to be there to help build bridges between interactive media and marketers.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts