IAB Plans European Meeting

In an effort to address the globality of Internet advertising, the Internet Advertising Bureau (IAB) will hold its inaugural European Leadership Dinner and Conference on June 1, in Amsterdam the Netherlands, in conjunction with @d:tech Europe which will take place June 2-4.

The meeting will bring together members from seven IAB countries: Belgium, France, Germany, Holland, Italy, Switzerland and the United Kingdom as well as the United States.

“The future dynamic growth of online advertising is global in nature. While individual countries have issues which are particular to their markets, there is an overwhelming commonality to online media which crosses all borders,” noted IAB (US) chairman Rich LeFurgy. “This first international meeting of the IAB will help us all to better understand the differences of our markets and the similarities, and will enable us to work more closely together as we continue to build and evolve online media.”

Further information, cost of the conference and online registration for the June 1, meeting can be found on the IAB Web site.

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