IAB: Second Quarter Ad Spending Up 20 Percent
The Internet Advertising Bureau saidsecond quarter spending on Internet ads rose 20 percent to $423 millioncompared to the same period a year ago.
The Internet Advertising Bureau saidsecond quarter spending on Internet ads rose 20 percent to $423 millioncompared to the same period a year ago.
The Internet Advertising Bureau said second quarter spending on Internet ads rose 20 percent to $423 million compared to the same period a year ago.
Figures from the IAB’s “Advertising Revenue Reporting Program” showed Internet ad spending rose for the ninth consecutive quarter.
According to the report, which was presented by PricewaterhouseCoopers at the IAB’s annual Fall East Coast meeting in New York this week, Internet advertising continues its billion dollar run-rate for the third consecutive quarter.
“The continuing growth of online advertising revenue only reaffirms the vitality of the medium as an increasingly important component for advertisers’ campaigns,” said IAB Chairman Rich LeFurgy in a statement.
“We are seeing increasing numbers of large advertisers integrate online spending into their overall media plans. Additionally, the industry is experiencing a surge of interest from all quarters — agencies, advertisers, publishers, technology enablers and research companies.”
Leading online spending categories were computing, 26 percent; consumer goods, 24 percent; financial services, 13 percent; new media, 13 percent; and telecommunications, 9 percent.
The survey also found that 95 percent of ad deals remain cash-based, with barter deals accounting for the remainder.
Banner advertisements continue to dominate spending with a 58 percent share. Other leading expenditures are sponsorships, 37 percent and interstitials 3 percent.
Conducted by the New Media Group of PricewaterhouseCoopers, the “Advertising Revenue Report” was started by the IAB in 1996 and represents data from more than 200 companies representing more than 1,200 Web sites. Results are released quarterly.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article