More NewsIAB Throws Down the Gauntlet for Lead Generation Advertisers

IAB Throws Down the Gauntlet for Lead Generation Advertisers

It seems the lead generation advertising industry isn't taking the hint from The Interactive Advertising Bureau (IAB) and its Lead Generation Committee, and now the IAB is publicly challenging companies to adopt the provisions in its “Lead Generation Data Transfer Best Practices” report by April 1, 2008. The IAB issued its report from the Lead Generation Committee last August, citing the importance of security and standard data formats and setup

IAB.jpgIt seems the lead generation advertising industry isn’t taking the hint from The Interactive Advertising Bureau (IAB) and its Lead Generation Committee, and now the IAB is publicly challenging companies to adopt the provisions in its “Lead Generation Data Transfer Best Practices” report by April 1, 2008.

The IAB issued its report from the Lead Generation Committee last August, citing the importance of security and standard data formats and setup. The purpose of the best practices guidelines is to safeguard consumer data and improve operational efficiency for the $1.3 billion lead generation category, according to the IAB. Already a number of companies have signed off on the guidelines, including 360i, Active Response Group, AzoogleAds, Return Path, SendTec, ValueClick, WebTrends and others, but clearly the IAB intends to get everybody on board.

Of course, there’s no word of what the “or else,” might be as part of the challenge.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

20h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts